About Us

Smart Choice Life Inc. is a Canadian Owned Company based in Fredericton, NB, Canada. Smart Choice was initiated to serve the ever growing number of people who use the internet as a convenient and less intrusive way to shop for financial security.

Gordon, the founder, is an independent, licensed, life insurance broker. He receives no salary, no commissions, no bonuses. All income goes directly to Smart Choice Life Inc. Youth Advantage Project (for culture) inc. owns 50% of Smart Choice Life Inc. so 1/2 of all profits goes to help financially challenged youth to enrol in art, music, dance or acting classes. Gordon still owns 16% of Smart Choice Life and may benefit from that portion of the profits.

Gordon has over thirty years experience in financial services and has been working with insurance and financial planning since 1991. Gordon is also a published financial author contributing a weekly column in the Daily Gleaner newspaper for years. Plus he has three e-books which you can access for free. More information about his work history and credentials can be found on his linked-in profile. Ask for proof of predictions published in Daily Gleaner in 1999 about uncertain investment times to come from 2000 to 2010 (He labelled the decade the Oh Ohs! (A take on the 80's 90's and the 00's) He also predicted low interest rates when GICs were still paying 5% to 7%!

Our Goal is to find the best solutions offered by reputable suppliers to fill your needs. We have saved people up to 50% insurance costs. During our consultations we frequently find additional ways to save money for our clients.

Our Mission “We enhance lifestyles no matter what happens in an uncertain world.”

Our Suppliers are (but not limited to) the following:

Assumption Life
AXA Life
BMO Life
Blue Cross
Canada Life
Great West Life
Industrial Alliance
Manulife Financial
Standard Life
Wawanesa
Manulife Bank
Transamerica Life
RBC Life
L’Excellence Life

Contact us at (506)454-3346, 1-800-471-0411 or email us at info@SmartChoiceLife.com. Your privacy is important to us. Our privacy policy details the manner we handle your information online. Also see our Terms of Service for details on information contained on this website. We also have an income disclosure policy available here.

We would like to thank the online directories that support us, including Free Web Directory.