About Us

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Smart Choice Life was created to serve the ever growing number of people who use the internet as a convenient and less intrusive way to shop for financial security. We offer a quick and easy way to compare quotes from most Canadian life Insurance companies which we represent. We are a full financial services company.

We are proud supporters of the Youth Advantage Project for culture  with scholarships to help financially challenged youth to enrol in art, music, dance or acting classes.

Gordon, the founder,  has over thirty years experience in financial services and has been helping families and small businesses since 1991. He is also a published financial author contributing a weekly column in the Daily Gleaner newspaper for years. Now there are three e-books which you can access FREE.

Our Goal is to select the best solutions offered by reputable suppliers to fill your needs.

Our Mission “We enhance lifestyles no matter what happens in an uncertain world.”

Some of our insurance providers are: . . . . Canada Protection Plan . . . . Industrial Alliance . . . . The Edge Benefits . . . . BMO Life  . . . . Canada Life . . . .  SSQ . . . . AXA (now BMO Life) . . . . Humania Life . . . .   Desjardins Financial Services . . . . Equitable Life . . . . Standard Life (now Manulife) . . . . RBC Life . . . . Assumption Life . . . . Empire Life . . . . Foresters Life . . . . Excellence Life . . . . Wawanesa Life . . . . Transamerica Life (now Ivari life) . . . . Ivari Life . . . . Manulife Financial Services . . . .  La Capitale . . . . Penncorp (now La Capitale).         Let us  help you make the ‘Smart Choice’ for you.

Contact us at (506)454-3346, 1-800-471-0411 or email us at [email protected] Your privacy is important to us. Our privacy policy details the manner we handle your information online. Also see our Terms of Service for details on information contained on this website. We also have an income disclosure policy available here.

We would like to thank the online directories that support us, including Free Web Directory.